Rovagnati presents
Paolo’s Dream
Paolo’s Dream
Rovagnati presents Paolo’s Dream, the short animation film that shares the story of the entrepreneur who changed the history of Italian charcuterie.
The short film was broadcast on the main Italian television networks on December 8th and is now available on all the Company’s digital channels.
The short film was broadcast on the main Italian television networks on December 8th and is now available on all the Company’s digital channels.
Paolo’s Dream is the animation short film that honours the life and entrepreneurial legacy of Paolo Rovagnati.
Eighty years after the birth of the entrepreneur, Rovagnati celebrates the idea that changed the tradition of Italian gastronomy: transforming Prosciutto Cotto from a product made up from raw ham waste to a prestigious key leader of the Italian food culture
Eighty years after the birth of the entrepreneur, Rovagnati celebrates the idea that changed the tradition of Italian gastronomy: transforming Prosciutto Cotto from a product made up from raw ham waste to a prestigious key leader of the Italian food culture
Paolo’s Dream is the animation short film that honours the life and entrepreneurial legacy of Paolo Rovagnati.
Eighty years after the birth of the entrepreneur, Rovagnati celebrates the idea that changed the tradition of Italian gastronomy: transforming Prosciutto Cotto from a product made up from raw ham waste to a prestigious key leader of the Italian food culture
Eighty years after the birth of the entrepreneur, Rovagnati celebrates the idea that changed the tradition of Italian gastronomy: transforming Prosciutto Cotto from a product made up from raw ham waste to a prestigious key leader of the Italian food culture
Created with the traditional 3-step animation technique, starting from a concept by the Connexia Creative Agency, and in collaboration with the illustrator and Creative Director Margherita Premuroso, the video has a strong emotional energy which leverages feelings and memory.
The short film summarizes the story of Paolo Rovagnati, starting from the ‘50s when he was still a boy and he tried to help his father in the family business which produced butter and marketed cheese. Following a brilliant intuition, Paolo decides to attempt an undertaking: creating a unique product, which was absent on the market at the time, a High Quality Prosciutto Cotto. In the film Paolo becomes a man and, attempt after attempt, he realizes his dream: to create Gran Biscotto, which is today the No. 1 Prosciutto Cotto in Italy (data source: Circana).
The short film summarizes the story of Paolo Rovagnati, starting from the ‘50s when he was still a boy and he tried to help his father in the family business which produced butter and marketed cheese. Following a brilliant intuition, Paolo decides to attempt an undertaking: creating a unique product, which was absent on the market at the time, a High Quality Prosciutto Cotto. In the film Paolo becomes a man and, attempt after attempt, he realizes his dream: to create Gran Biscotto, which is today the No. 1 Prosciutto Cotto in Italy (data source: Circana).
Rovagnati’s history changed forever when Gran Biscotto was born. In the ‘80s, Paolo Rovagnati came up with the brilliant idea of a continuous branding mark on the rind of his flagship product that made it instantly recognizable, even without its packaging.
Paolo’s dream was also to bring his products in the the United States. This dream today is reality: in 2021 Rovagnati opened its first production plant in Vineland, New Jersey. The plant has the aim of preserving and combining Italian quality and tradition with the American taste.
Paolo’s dream was also to bring his products in the the United States. This dream today is reality: in 2021 Rovagnati opened its first production plant in Vineland, New Jersey. The plant has the aim of preserving and combining Italian quality and tradition with the American taste.
The plant has areas dedicated to slicing and seasoning, so as to create premium products on site suited to the needs, habits and expectations of American customers who are continually looking for tasty, healthy, sustainable and convenient products.
Around him, in the short film, the family and all the Rovagnati employees who have inherited his values and the strength of his vision.
Around him, in the short film, the family and all the Rovagnati employees who have inherited his values and the strength of his vision.
“We are proud of the realization of this project, which honors the legacy left by Paolo, not only to us, but to the whole Country. The eighty years since his birth are the opportunity to talk about him as a visionary entrepreneur, but also as an extraordinary father and husband. We particularly appreciate that the short film tells both his professional and human dimensions, inseparably united by the idea of the dream”,
comments the Rovagnati Family.
comments the Rovagnati Family.
“Working at Paolo’s Dream represented an exciting challenge for me. I started by searching for anecdotes and stories in his family and among those who had known him in life, so as to make the memory of him as tangible as possible, through a character who resembles him not only in the appearance. I hope I have managed to convey, with the line and the animation, the same combination of determination and kindness that these memories have transmitted to me“, comments the illustrator Margherita Premuroso.