Brand History | Rovagnati

THE 40’S/50’S

FAMILY FIRST

It all began with butter production and cheese trading. Just after the end of WWII, a young Paolo Rovagnati and his father began production and trading of basic food essentials. And the journey began…

THE 60’S

A SLICE OF TRUST

During the economic boom, Paolo convinced his father to produce charcuterie. He was convinced that by studying and trying out new production methods they could achieve high quality, even in cooked ham, which used to be considered an inferior product.

1985

GRAN BISCOTTO: NICE TO EAT YOU

And so the Gran Biscotto was born, recognized at first glance from other hams thanks to Paolo Rovagnati’s ingenious idea of “branding” the Gran Biscotto name into the rind.

The 90’s

100 grams of news: Welcome Mortadella

Several different products were introduced into the Rovagnati assortment, including Mortadella. With it came the need to preserve the high quality aroma and fragrance, which led to pre-sliced packages which could guarantee a longer shelf life.

1991

First TV Commercial

Rovagnati decided then to sponsor a famous Italian television show conducted by celebrity host Mike Bongiorno. The success of this advertising was immediate. This company, well-known across the entire national territory, continued to grow.

2000’s

ROVAGNATI GRAB&GO

Shipping and production of cold cuts, cured meats, bacon and bresaola are all completely and automatically managed in a new facility in Villasanta. A facility was built in Arcore for the development of innovative products: the ready meal line called “Le Panatine” and the low fat line called “Snello Gusto & Benessere”.

THE 40’S/50’S

FAMILY FIRST

In the beginning we made butter and cheese. Later on, Angelo Ferruccio Rovagnati decided to focus on making basic needs items. And with him on this journey was a perfect partner: his son, Paolo Rovagnati.

THE 60’S

A SLICE OF TRUST

Paolo showed his father that he was worthy of trust and he convinced his father to produce cured meats. By studying and experimenting, he was convinced that he could achieve a high quality ham at the time when it was considered a low quality product.

The 90’s

100 GRAMS DI NOVITÀ: BENVENUTA MORTADELLA

Mortadella was launched into the Rovagnati line and with it came the demand to maintain the highest quality and fragrance of these products with longer shelf lives leading to the production of slices in sealed tubs.

1991

First TV Commercial

Rovagnati decided then to sponsor a famous Italian television show conducted by celebrity host Mike Bongiorno. The success of this advertising was immediate. This company, well-known across the entire national territory, continues to grow.

The 90’s

100 GRAMS DI NOVITÀ: BENVENUTA MORTADELLA

Mortadella was launched into the Rovagnati line and with it came the demand to maintain the highest quality and fragrance of these products with longer shelf lives leading to the production of slices in sealed tubs.

1991

First TV Commercial

Rovagnati decided then to sponsor a famous Italian television show conducted by celebrity host Mike Bongiorno. The success of this advertising was immediate. This company, well-known across the entire national territory, continues to grow.

THE 40’S/50’S

FAMILY FIRST.

In the beginning we made butter and cheese. Later on, Angelo Ferruccio Rovagnati decided to focus on making basic needs items. And with him on this journey was a perfect partner: his son, Paolo Rovagnati.

The 90’s

100 GRAMS DI NOVITÀ: BENVENUTA MORTADELLA

Mortadella was launched into the Rovagnati line and with it came the demand to maintain the highest quality and fragrance of these products with longer shelf lives leading to the production of slices in sealed tubs.

The 90’s

100 GRAMS DI NOVITÀ: BENVENUTA MORTADELLA

Mortadella was launched into the Rovagnati line and with it came the demand to maintain the highest quality and fragrance of these products with longer shelf lives leading to the production of slices in sealed tubs.

The 90’s

100 GRAMS DI NOVITÀ: BENVENUTA MORTADELLA

Mortadella was launched into the Rovagnati line and with it came the demand to maintain the highest quality and fragrance of these products with longer shelf lives leading to the production of slices in sealed tubs.

The 90’s

100 GRAMS DI NOVITÀ: BENVENUTA MORTADELLA

Mortadella was launched into the Rovagnati line and with it came the demand to maintain the highest quality and fragrance of these products with longer shelf lives leading to the production of slices in sealed tubs.

The 90’s

100 GRAMS DI NOVITÀ: BENVENUTA MORTADELLA

Mortadella was launched into the Rovagnati line and with it came the demand to maintain the highest quality and fragrance of these products with longer shelf lives leading to the production of slices in sealed tubs.