Brand History | Rovagnati

THE 40’S/50’S

FAMILY FIRST.

In the beginning we made butter and cheese. Later on, Angelo Ferruccio Rovagnati decided to focus on making basic needs items. And with him on this journey was a perfect partner: his son, Paolo Rovagnati.

THE 60’S

A SLICE OF TRUST.

Paolo showed his father that he was worthy of trust and he convinced his father to produce cured meats. By studying and experimenting, he was convinced that he could achieve a high quality ham at the time when it was considered a low quality product.

1985

GRAN BISCOTTO: NICE TO EAT YOU.

And so the Gran Biscotto was born, recognized at first glance from other hams thanks to Paolo Rovagnati’s ingenious idea of “branding” the Gran Biscotto name into the skin.

The 90’s

100 grams of news: Welcome Mortadella

Mortadella was launched into the Rovagnati line and with it came the demand to maintain the highest quality and fragrance of these products with longer shelf lives leading to the production of slices in sealed tubs.

1991

First TV Commercial

Rovagnati decided then to sponsor a famous Italian television show conducted by celebrity host Mike Bongiorno. The success of this advertising was immediate. This company, well-known across the entire national territory, continues to grow.

2000’s

ROVAGNATI GRAB&GO

Shipping and production of cold cuts, cured meats, bacon and bresaola are all completely and automatically managed in a new facility in Villasanta. A facility was built in Arcore for the development of innovative products: the ready meal line called “Le Panatine” and the low fat line called “Snello Gusto & Benessere”.

THE 40’S/50’S

FAMILY FIRST.

In the beginning we made butter and cheese. Later on, Angelo Ferruccio Rovagnati decided to focus on making basic needs items. And with him on this journey was a perfect partner: his son, Paolo Rovagnati.

THE 60’S

A SLICE OF TRUST.

Paolo showed his father that he was worthy of trust and he convinced his father to produce cured meats. By studying and experimenting, he was convinced that he could achieve a high quality ham at the time when it was considered a low quality product.

The 90’s

100 GRAMS DI NOVITÀ: BENVENUTA MORTADELLA

Mortadella was launched into the Rovagnati line and with it came the demand to maintain the highest quality and fragrance of these products with longer shelf lives leading to the production of slices in sealed tubs.

1991

First TV Commercial

Rovagnati decided then to sponsor a famous Italian television show conducted by celebrity host Mike Bongiorno. The success of this advertising was immediate. This company, well-known across the entire national territory, continues to grow.

The 90’s

100 GRAMS DI NOVITÀ: BENVENUTA MORTADELLA

Mortadella was launched into the Rovagnati line and with it came the demand to maintain the highest quality and fragrance of these products with longer shelf lives leading to the production of slices in sealed tubs.

1991

First TV Commercial

Rovagnati decided then to sponsor a famous Italian television show conducted by celebrity host Mike Bongiorno. The success of this advertising was immediate. This company, well-known across the entire national territory, continues to grow.

THE 40’S/50’S

FAMILY FIRST.

In the beginning we made butter and cheese. Later on, Angelo Ferruccio Rovagnati decided to focus on making basic needs items. And with him on this journey was a perfect partner: his son, Paolo Rovagnati.

The 90’s

100 GRAMS DI NOVITÀ: BENVENUTA MORTADELLA

Mortadella was launched into the Rovagnati line and with it came the demand to maintain the highest quality and fragrance of these products with longer shelf lives leading to the production of slices in sealed tubs.

The 90’s

100 GRAMS DI NOVITÀ: BENVENUTA MORTADELLA

Mortadella was launched into the Rovagnati line and with it came the demand to maintain the highest quality and fragrance of these products with longer shelf lives leading to the production of slices in sealed tubs.

The 90’s

100 GRAMS DI NOVITÀ: BENVENUTA MORTADELLA

Mortadella was launched into the Rovagnati line and with it came the demand to maintain the highest quality and fragrance of these products with longer shelf lives leading to the production of slices in sealed tubs.

The 90’s

100 GRAMS DI NOVITÀ: BENVENUTA MORTADELLA

Mortadella was launched into the Rovagnati line and with it came the demand to maintain the highest quality and fragrance of these products with longer shelf lives leading to the production of slices in sealed tubs.

The 90’s

100 GRAMS DI NOVITÀ: BENVENUTA MORTADELLA

Mortadella was launched into the Rovagnati line and with it came the demand to maintain the highest quality and fragrance of these products with longer shelf lives leading to the production of slices in sealed tubs.